INSIGHT / MARKETING / EXPERIENCE / AI+
How do I turn insight into strategy and experience?
Data is the vessel. AI is the oar.
The University of Hong Kong｜AI, Ethics and Society | Expected graduation: July 2028
2021–2022 · University College London · MA in Creative & Collaborative Enterprise
2016–2020 · Wuhan University · BA in Drama & Film Literature; Second Degree in Business Administration
Connected content planning, multimedia production and social distribution with 20+ cultural salons, exhibitions, store openings and partnerships. Coordinated guests, media, VIP clients, suppliers and two interns across fast-moving delivery.
The first and only CARITA summer intern in China, supporting PM, PR, CRM and trade marketing. Built weekly and monthly CRM dashboards, supported VIP lifecycle analysis, screened 1,000+ creators and reviewed 50+ posts.
Used user research and operational data to improve guild policy, contract workflows and product experience. Worked with development and content teams, and supported the Peacekeeper Elite and PCG content collaboration.
Built a cultural fashion brand from positioning and production to sales, service and customer value. Developed platform growth methods for Xiaohongshu and Tmall, and built a network of nearly 1,000 MCN, KOL and celebrity contacts.
Supported a six-month ethnographic project, coordinated a multicultural student team, and translated research into accessible exhibition copy, posters and presentation materials.
Supported student enquiries, cohort records and documents, intensive training, feedback follow-up, handbook updates and university-enterprise practice; also coordinated campus partners and led production of the official admissions film.
Click any image to view the corresponding original work.
Content calendar, brand voice, visual delivery and audience-facing publishing.
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Independently developed the creative interactive concept and worked with an interaction laboratory to deliver it.
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Automatically identifies underserved Xiaohongshu keywords and optimises product notes, increasing product-note conversion by 120%.
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Cost-controlled, engaging short-form video with strong brand-conversion performance.
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Uses camera movement, light and pacing to convey product and brand character.
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Delivers visual direction and platform content around a cultural theme.
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Establishes a consistent poster and campaign visual system for a new-store opening.
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Guest liaison, materials, on-site coordination and post-event communication.
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A coordinated path from physical event delivery to digital storytelling.
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A reusable digital media language built from cultural positioning and audience insight.
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Image selection, copy, layout and consistent social publishing.
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Visual pacing, audio and a clear platform-native narrative.
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Structured copy, visual hierarchy and a consistent brand voice.
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Creative planning, production leadership and coordination of a 10+ member student team.
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Student enquiries, cohort records, training delivery, feedback follow-up and university-enterprise practice.
Open original work ↗HOW I WORK
I connect audience insight, public communication, content production and data capture across platform operations, media partnerships, campaign delivery and performance optimisation.
Clarify the audience, business goal, constraints and evidence of success.
Turn the brief into priorities, responsibilities, timing and a usable content plan.
Develop the message, experience and media assets with rapid, reviewable iterations.
Coordinate people, vendors, channels and details so the plan works in practice.
Check data, audience response and operational feedback, then improve the next cycle.
ChatGPT · Codex · Claude · n8n
Lovart · GPT-Image 2 · Tapnow · Canva · Adobe Creative Suite · Gemini Notebook
Data cleaning · Microsoft Excel · BI · MySQL · dashboards · user behaviour reports